We exist to build what we call Human Care. A new way of doing care, culture, and commerce that operates regeneratively, with every decision aiming for net-positive outcomes.

We’re here to end the toxic loop of false promises and demand creation, and to replace it with something real, alive, and made for people. Skincare is simply where we start.

That constant feeling that there’s always something else you should do to “fix” yourself. Another product. Another step. Another launch. Another algorithm telling you what’s worthy of attention.

We built MILO to break that loop in the most practical way possible: by making skincare so multifunctional and effective that you can genuinely buy less, and do more. Three products that cover what skin needs to thrive, without turning your routine into a part-time job. 

Because you are not a skin type. You’re a whole living system. Your needs shift with stress, sleep, climate, hormones, and life. MILO is designed to move with you, not box you in. Instead of forcing you into rigid routines, we work with the fundamentals of skin health so you can dial things up or down depending on what you need that day.

We don’t believe in manufacturing desire as a growth strategy. We’re building a model rooted in trust, reciprocity, and cultural contribution. As we scale, we invest heavily in the arts and public media, and we’re designing MILO to last, with governance built to protect the mission and create room for future community participation. 

MILO is led by cofounders Katrina DeAngelis and Lisa Hillyard, lifelong best friends with decades of experience in innovation, leadership, and system design. After years working inside the CPG machine, we decided to build the thing we wish existed: care that feels honest, effective, and freeing.

We’re over over-consumption.
We’re here for beauty freedom, and a more alive way forward.