Journal

    April 05, 2026 MILO Multifunctional

    What “active” really means

    The word "active" has been one of the most damaging pieces of industry vocabulary since clinical skincare started to become mainstream. It sounds scientific and implies rigour. It makes you...

    April 05, 2026 MILO Multifunctional

    What we refused in our first year

    Every no shaped our story. Most of the time, founder stories are about Yes. The idea behind MILO is that we’re doing everything differently to achieve a different outcome. A lot...

    April 05, 2026 MILO Multifunctional

    Most skincare is redundant

    That's how the industry likes it. The average skincare routine is addressing the same concern multiple times. Not because your skin requires that level of attention. It’s because the industry...