Formula FAQs
How can your Everything Oil serve so many functions, from a Face Cleanser to a Face Oil to Hair Oil, and more?
Each ingredient in our Everything Oil was carefully selected for its ability to support multiple functions, allowing you to streamline your routine while still achieving powerful results.
Everything Oil is formulated with intention, using ingredients that work synergistically across multiple functions, ensuring each addition brings its own benefits and bolsters others. We believe in creating multi-functional products that allow you to simplify your routine without sacrificing effectiveness.
As a Face Cleanser, Safflower Seed Oil and Sunflower Seed Oil act as natural emulsifiers, breaking down makeup, impurities, and excess sebum while preserving the skin’s moisture barrier. These oils are also rich in linoleic acid, which helps to balance skin’s sebum production and support overall skin health, while their lightweight texture makes them ideal for nourishing and softening hair without leaving a greasy residue.
As a Face Oil, potent ingredients like Rosehip and Camellia Seed Oil deliver deep moisture, promote cell regeneration, and provide antioxidant protection. Camellia Oil is lightweight and absorbs easily, providing non-greasy moisture to both skin and hair, keeping them soft and smooth.
Beyond these core functions, our Oil can be used in countless other ways—whether it’s as a Body Oil, a Cuticle Treatment, or even a nourishing Bath Oil.
The idea is simple: instead of buying multiple products for different needs, our Everything Oil offers an all-in-one solution that adapts to your routine, giving more with less. This aligns with our commitment to creating intentional products that reduce overconsumption and promote conscious beauty choices.
Why would I want to wash my face with something that can also be used as a moisturizer?
The Everything Oil works as both a cleanser and a moisturizer because oils naturally dissolve dirt, makeup, and excess sebum without stripping the skin’s moisture. When used as a cleanser, (massaging it in and washing it off), it binds to impurities, allowing them to be easily wiped away. After cleansing, the same oils provide hydration and nourishment, thanks to their rich content of essential fatty acids and antioxidants. This multi-functionality keeps your skin balanced and moisturized, simplifying your routine without compromising on care.
How is your 18-in-3 system different from traditional 2-in-1 products?
Our 18-in-3 system is designed with intention, using three versatile products to replace up to 18 traditional beauty and personal care functions without sacrificing performance. Unlike many 2-in-1 products, which often compromise between competing purposes (like cleansing and conditioning), our system uses carefully selected ingredients that naturally support multiple functions. For example, the Everything Oil can effectively cleanse, nourish, and moisturize because oils lift impurities while providing essential hydration and nutrients. Similarly, the Hydrating Tonic refreshes, hydrates, and protects the skin barrier with potent botanical extracts, and the Activating Powder offers gentle exfoliation or skin-soothing benefits depending on how it’s used and what you’re mixing it with (using it on its own, with water, our hydrating tonic or our everything oil).
Each product is formulated to serve multiple purposes seamlessly, ensuring that every function—whether it’s cleansing, moisturizing, or refreshing—works in harmony with the others, streamlining your routine without compromising results.
Are there fragrance oils in the formula?
There are no synthetic fragrance oils. All the oils in our formulations are essential oils and plant-based extracts, which contribute both to the product’s natural aroma and offer skin benefits. These are not synthetic fragrance oils but rather natural oils known for their therapeutic properties.
Are essential oils over sensitizing in skincare?
Essential oils can be sensitizing if used incorrectly, especially when applied undiluted or in excessive amounts. However, in our formulations, essential oils are carefully balanced with carrier oils like Safflower, Sunflower, and Jojoba Oil, which help dilute and deliver the essential oils safely and effectively. These carrier oils allow the skin to absorb the essential oils in a way that minimizes the risk of irritation while maximizing their therapeutic benefits.
Essential oils should never be applied directly to the skin without proper dilution, but with intentional formulation and the right ratios, they can provide a range of benefits—including calming, nourishing, and protecting the skin—without causing over-sensitization. Our products are specifically designed to ensure that the essential oils are balanced for optimal absorption and safety, making them suitable for a wide range of skin types.
Why don’t your products have water in them?
We intentionally formulated our products, including our tonic without water to ensure that every ingredient serves a purpose beyond mere dilution. Water-heavy formulations often dilute the potency of active ingredients, and we wanted to create a product that delivers maximum benefits with every drop. By excluding water, we’ve also minimized the risk of bacterial growth, reducing the need for synthetic preservatives.
Instead of water, we use powerful, skin-loving bases like Aloe Vera Leaf Juice, which hydrates and soothes the skin, alongside botanical extracts like Tremella Mushroom and Niacinamide for deep nourishment and long-lasting hydration. These ingredients work synergistically to support the skin barrier, offering rich, targeted benefits without compromising on efficacy. Our water-free formula allows us to provide a higher concentration of active ingredients, delivering a potent, effective tonic that nourishes the skin from within.
Is there soy or palm oil in your products?
No, our products do not contain soy or palm oil. The lecithin we use is derived from sunflowers, our glycerin is sourced from organic flaxseed, and glyceryl caprylate is also derived from organic flaxseed. We prioritize clean, sustainable ingredients to align with our commitment to conscious care.
BRAND/MISSION FAQs
How can you be ending overconsumption while still launching a new product?
At our core, we are committed to regeneration, which means giving more than we take. We understand the irony of launching a product while standing against the excesses of the beauty industry. However, our goal is not to simply sell a product, but to shift the way people engage with beauty and consumption.
The “giving” comes from education, empowerment, and helping individuals reclaim their power from an industry that often thrives on insecurity and overconsumption. By understanding what drives overconsumption—such as myths around endless new products for every minor concern (even making up new problems to create solutions for)—we empower our community to make informed, conscious decisions. Our goal is that you don’t just buy something because it’s marketed, but because it genuinely solves a need.
The “taking” is where we invite you to make an aligned purchase, should our product truly fulfill that need for you. We’re not here to sell for the sake of selling. Instead, we aim to offer multifunctional, efficient solutions that reduce the need for excessive products. Our formulations are designed to be highly effective, with ingredients that serve more than one purpose, helping you streamline your routine and reduce clutter in your home. If by learning about multifunctional you realize you don’t need anything more because you either have what you need at home or, realize you don’t even have a need you thought you had, then we have been successful at our goal.
If, after learning and reflecting, you decide that our product fits your needs, then your purchase is a conscious investment. The money from that investment fuels our mission of driving change within the industry, creating a future vision of beauty that is regenerative, intentional, and aligned.
Our mission first and foremost is Human Care. With our Human Care Movement, we go beyond just products, delving into the deeper reasons we often feel the need to constantly buy something new for every problem, chasing a sense of “enough.” Our mission is to help people—just like us—reclaim their power, not only in beauty but in all aspects of life. This movement is about supporting individuals to find their strength from within, empowering them to make decisions that align with their true needs and values. By doing so, we become less vulnerable to marketing pressures and external influences, creating a life led by conscious choices rather than reactions.