TO: THE BEAUTY INDUSTRY
Cc: Humanity
From: MILO Human Care
Date: 09/23/2024
RE: IT'S NOT US, IT'S YOU
WE’RE BURNT OUT.
We’re tired of trying to keep up with beauty trends. Tired of convincing ourselves that the latest serum or face mask will solve all our problems. Tired of the same product being sold to us in different packaging at wildly different price points.
It’s as if the goalpost keeps moving. We’re so distracted striving for perfection and searching for validation that we don’t realize we’re playing a game that’s impossible to win—a game we never signed up for. And well, we’re tired of losing.
This toxic relationship no longer serves us, it never has. It only serves your bottom line. You’re cashing in by perpetuating false ideas and unattainable standards, manufacturing our insecurities—and WE’RE OVER IT.
But we’re not just going to move on. We’re going to change the game, to WRITE OUR OWN PLAYBOOK.
By deconstructing the systems at play, ridding ourselves of any myths and mindsets that hold us back, and embracing a new category of self-care: Human Care.
Human Care means prioritizing common ground over divisiveness, interconnectedness rather than competition, and creative solutions over conflict. It means we restore rather than exploit, extend love over hate, and operate from a more conscious place.
Instead of selling empowerment in a bottle, we want to inspire all humans to reclaim their power. We’re taking back our time and redirecting our energy into what matters to us, not you.
We want people to discover their own, new approach to self-care—one that’s intuitive to them and their actual needs. We want them to be in control, and make decisions from a place of self-confidence. And if those decisions happen to benefit them, not you, that’s okay too.
IT’S TIME FOR A CHANGE.
It’s time to shake off the shame and shake things up. It’s time to stop Beauty Burnout and discover Beauty Freedom. So, yes, we’re breaking up with you, the Beauty Industry, and the constructs you’ve created.
IT’S TIME FOR THE HUMAN CARE REVOLUTION.
With love,
